ndia’s advertising industry is witnessing an unprecedented boom. The number of small and large companies vying to get a market share has increased exponentially over the last decade.
While Multinational companies (MNCs) and regional players battle it out for supremacy on store shelves, advertising firms, modelling agencies and models are enjoying a field day.
The trend will continue as manufacturers and service providers take recourse to every known media to popularize their brands.
What are Modelling Agencies?
The modelling agencies is a company that presents fashion models to work for the fashion industry, film industry, modelling industry.
Modelling agencies help to make people from ordinary to extraordinary. Not only modelling agencies make extraordinary people but also finds a good opportunity for talented people.
Becoming a Model
Making to the catwalk in India is no cakewalk by any yardstick.
Nowadays, almost anyone can become a model, regardless of age, ethnicity, physical attributes and gender.
This is evident from the barrage of print and electronic media advertisements that a newspaper or magazine reader, TV viewers and Internet surfers have to suffer while reading news or watching videos.
Basic Modelling Skills
However, there are some basic requirements to become a model.
- Photogenic appearance.
- Some acting skills.
- Portfolio of glamorous pictures.
- Clear speech.
- Confidence to act before cameras.
- Team player.
Those who possess all of some of these skills can approach a good modelling agency in India and register for Modelling Jobs.
Successful applicants will get called for an interview and photo-shoot that may also include a video.
You may also have to undergo an audition for voice and language skills. Generally, this will be done by a modelling agency for a fee.
However, those lucky might get attracted by talent scouts who will negotiate with agencies and advertising companies directly, which allow you to circumvent these costs.
Unfortunately, the craze to become models that prevails among youngsters and middle-aged persons has also led to mushrooming of illegal businesses operating under the guise of modelling agencies.
We discuss these later in the article.
Top 5 Best Modelling Agencies in India
1. Film & Television Institute of India
Pune-based Film & Television Institute of India (FTII) is not exactly a modelling agency.
It is India’s premier institute for learning acting and other skills vital to become a model.
FTII is an autonomous body that operates under India’s Ministry of Information & Broadcasting.
FTII is acclaimed worldwide for its superior quality courses. Aspiring models can join FTII and study for the two-year Post Graduate Diploma in Acting.
FTII offers only 10 seats annually for this course. You have to be a graduate from any discipline to join FTII.
Those who complete the course successfully are highly sought after by advertising companies and cinema producers as models and actors.
FTII graduates do not require any modelling agencies to act as mediators.
2. Gladrags Career Academy
Gladrags ranks among the topmost modelling agencies of India.
The academy is part of a media group that also holds beauty pageants and publishes an eponymous fashion magazine.
“At the Gladrags Career Academy, Maureen Wadia has chiselled ordinary guys and girls from next door into superstars,” claims it’s website.
And these claims are indeed true. Some very famous models trained at Gladrags include John Abraham, Lara Dutta, Aishwarya Rai, Dino Morea, Kangana Ranaut, Sonu Sood, Poonam Pandey, Candice Pinto, to name just a few.
Indeed, the list of Gladrags students who have made it to the top can be called the Who’s Who list of Bollywood.
3. Anima Creative Management
Anima Creative Management Pvt. Ltd is a talent management firm that exclusively represents Indian and foreign morels as well as photographers, stylists, hair and make-up artists for the fashion, film and advertising industry, states the company website.
“Our unique approach to managing the careers of our talent combined with a keen eye for recognizing and scouting new faces, has established a reputation for innovative thinking with a strong understanding of the marketplace for our client’s needs,” it adds.
4. Frankfinn Institute of Modeling & Acting
FIMA ranks among the most reputed training agencies for budding models and actors.
FIMA has modelling and acting centres across India. The company traces its history to 1956, when it began as a small institute to train airline cabin crew.
Today, it ranks among world leaders for providing trained flight stewards and stewardesses to the Indian and foreign airline.
Additionally, it’s modelling and acting agency has shaped the careers of thousands of aspirants wanting to enter the glamour and entertainment agency.
FIMA does not run a placement service. However, the company has produced several Bollywood movies where graduates from its training center were given the opportunity to make it to the big stage.
FIMA modeling students generally get excellent offers from various advertising companies looking at directly hiring budding talent.
5. Crizaze Modeling & Advertising Agency
Crizaze Modeling & Advertising Agency ranks among the most prominent and well-reputed agencies in this genre.
It was founded in 2010 by Vimal Hari, an engineer by qualifications, as a startup.
Crizaze is based in Chennai but maintains a presence across India and has associates abroad.
“Model scouting and development initiatives also extend into national model searches produced in concert with strategic media partners utilizing the latest in information and social technologies.
A distinctive professionalism and integrity, which imbues all aspects of client relations have allowed Crizaze to remain a pioneer in the dynamic and ever-changing fashion and beauty industries for over six years,” says the company website.
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